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A2P / SMS Compliance Policy

Last updated: March 2026 · SELLF LLC · Effective immediately

[SELLF-X] -- This policy applies specifically to SMS outreach features within SELLF-X. SELLF LLC operates as an A2P (Application-to-Person) messaging platform subject to TCPA, A2P 10DLC regulations, and carrier requirements.

1. Scope & Regulatory Framework

SELLF-X's SMS outreach features are governed by the following regulatory frameworks:

◈TCPA (Telephone Consumer Protection Act): Federal law governing automated and pre-recorded calls and texts to mobile numbers.
◈A2P 10DLC: Industry standard for Application-to-Person messaging over 10-digit long codes. All SELLF-X SMS traffic is registered under A2P 10DLC.
◈CTIA Messaging Principles: Carrier-enforced guidelines for commercial SMS messaging.
◈State Laws: Including California's CCPA/CPRA and other state-level consumer protection statutes.

2. Prior Express Written Consent

SELLF-X users must obtain prior express written consent from each recipient before sending any automated SMS message. This is a legal requirement under TCPA and a condition of using SELLF-X's SMS outreach features.

Consent must be:

+Obtained before the first message is sent
+Specific to the sender (you, the SELLF-X user) -- not transferable
+Documented and retrievable for audit purposes
+Separate from other agreements (not buried in general terms)
+Clear about the nature of messages (commercial, informational, or promotional)

3. Required Opt-In Language

When collecting SMS consent, your opt-in form or confirmation must include language substantially similar to the following:

Sample Consent Language

"By providing your phone number and checking this box, you consent to receive automated text messages from [Your Business Name] regarding [appointment reminders / follow-up information / promotional offers]. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance. View our Privacy Policy at [URL]."

You must replace bracketed fields with your specific business name and message purpose. Generic or vague consent language does not satisfy TCPA requirements.

4. Opt-Out (STOP) Handling

All SELLF-X SMS sequences must honor opt-out requests immediately and permanently:

◈Recipients who reply STOP, UNSUBSCRIBE, CANCEL, END, or QUIT must be removed from all SMS outreach immediately.
◈No further messages may be sent after an opt-out, except a single confirmation message: 'You have been unsubscribed from [Business Name] SMS messages. No further messages will be sent.'
◈Opt-out records must be retained for a minimum of 5 years.
◈SELLF-X automatically processes STOP replies at the platform level. Users must not override or circumvent this mechanism.

5. Message Frequency Disclosure

Your opt-in confirmation and first message must disclose message frequency. Acceptable disclosures include:

"Message frequency: up to [X] messages per month."

"Message frequency varies based on your activity."

Sending more messages than disclosed without updated consent may constitute a TCPA violation.

6. Required Message Footer

Every commercial SMS message sent through SELLF-X must include:

[Business Name] | Reply STOP to opt out | Msg & data rates may apply

This footer is required by CTIA guidelines and carrier policies. SELLF-X appends this footer automatically when the SMS outreach feature is enabled.

7. Prohibited SMS Use Cases

The following uses of SELLF-X SMS features are strictly prohibited and will result in immediate account termination:

xSending to purchased, rented, or scraped phone number lists without documented prior consent
xSending to numbers on the National Do Not Call Registry without a prior business relationship
xSending messages containing deceptive, misleading, or fraudulent content
xSending unsolicited promotional messages (spam)
xSending messages related to: illegal substances, firearms (without proper licensing), adult content, gambling (where prohibited), or payday loans
xSending messages that impersonate another person, brand, or government entity
xAttempting to circumvent carrier filtering or A2P 10DLC registration requirements

8. A2P 10DLC Registration

SELLF LLC registers all SMS traffic under the A2P 10DLC framework. This includes:

+Brand registration with The Campaign Registry (TCR)
+Campaign registration for each message use case
+Compliance with carrier throughput limits per registered campaign

Users who enable SMS outreach features are added to SELLF LLC's registered A2P campaign. Users who require their own dedicated campaign registration for high-volume sending should contact [email protected].

9. Liability

You are the sender of record for all SMS messages sent through your SELLF-X account. SELLF LLC provides the platform and A2P registration infrastructure. You are solely responsible for obtaining consent, maintaining opt-out records, and ensuring your outreach complies with TCPA, A2P 10DLC, and applicable state law. SELLF LLC is not liable for TCPA violations, carrier fines, or regulatory penalties arising from your use of SMS outreach features.

Contact

SMS compliance questions: [email protected]